Why I Ditched Every “Clean” Brand and Went Primally Pure

I used to have a bathroom shelf that looked like a wellness influencer’s dream: twenty-three “non-toxic,” “clean,” “organic” jars in pastel packaging. My skin? Still angry, dehydrated, and breaking out like I was fifteen again.

Then I threw it all away and replaced it with four things my great-great-grandmother would have recognized: grass-fed beef tallow, raw honey, cold-pressed oils, and essential oils from plants that actually smell like the plant. That’s it. My skin has never looked better, and I finally stopped wasting $300 a month on 60-ingredient serums that did absolutely nothing.

Welcome to primally pure skincare: using only what humans have used for thousands of years before the invention of parabens, phenoxyethanol, and “fragrance.”

The Core Philosophy

If it didn’t exist 10,000 years ago, it doesn’t go on my face.

That single rule eliminated 99% of modern skincare overnight.

• Animal fats (tallow, lard, emu oil)

• Raw honey

• Cold-pressed plant oils (jojoba, squalane from olives, argan)

• Herbs, flowers, clays, salts

• Essential oils (real ones, not synthetic “nature identical” junk)

Everything else? Marketing.

My Current 4-Product Routine (Total Cost: ~$35/month if I DIY, ~$65 if I’m lazy and order the good stuff)

Morning

1. Beef Tallow Balm (my holy grail)

   
   

   I usually render grass-fed suet myself, but when life’s chaotic I just repurchase from Primally Pure (the only brand I trust that actually uses 100% grass-fed, grass-finished tallow and nothing sketchy). Their Everything Balm and Baby Balm are my ride-or-die. Use code CROW for 15% off your order — it works site-wide and stacks with their starter bundles.

2. Raw Honey Cleanse

   
   

   Still just raw, unfiltered honey from the local beekeeper. Nothing beats it.

Night

3. Oil Cleansing

   
   

   70% castor + 30% jojoba (I buy in bulk and mix once a year).

4. Tallow balm again, thicker layer. If I’m ordering, I’ll grab their new Blue Tansy or Frankincense + Myrrh versions when I want to feel fancy.

That’s literally it. Four items max.

The Results After 18 Months

• Cystic acne: gone

• Closed comedones: 95% cleared

• Redness/rosacea: basically nonexistent

• No more dry patches in winter

• Random strangers asking if I got filler (I’m 36. Nope—just tallow.)

Common Objections (and Reality)

“It’s not hygienic.”

Grass-fed tallow and raw honey are naturally antibacterial and self-preserving. My homemade jars last 6–12 months unrefrigerated, and Primally Pure’s versions are stable for 2+ years.

“DIY sounds like work.”

It is… sometimes. That’s why I keep Primally Pure stocked for emergencies. Code CROW knocks the price down to basically what I’d spend on jojoba oil alone.

If you’re ready to dump the 47-step routines and finally heal your skin with ingredients humans evolved with, start here:

https://creators.primallypure.com/creators/jess9crow?source=aw&sv1=affiliate&sv_campaign_id=946733&awc=112758_1766075878_213ed22bd0ae1eccb0cdc3c00120e5be&coid=1dd6156f-5c82-450a-8b0d-bc55a52d0514

Use code CROW at checkout for 15% off (no expiration, works on subscriptions too).

Your face will thank you. Mine did—within two weeks.