Why You Should Consider Switching to Primally Pure Deodorant
- Jessica Crow
- Aug 6
- 4 min read
Updated: Sep 3
Use code CROW to save.

Switching to a natural deodorant can feel like a leap of faith. After years of using conventional antiperspirants, I was skeptical about finding a non-toxic option that actually worked. Enter Primally Pure Deodorant—a product that’s been making waves in the clean beauty world. After testing it out for a few weeks, I’m ready to share my honest thoughts on why this deodorant might just be worth the hype.
Why I Made the Switch
The decision to try a natural deodorant stemmed from a growing awareness of what I was putting on my body. Conventional deodorants often contain aluminum, parabens, and artificial fragrances. These ingredients have been linked to health concerns like hormone disruption and skin irritation. I wanted something safer but still effective, especially since I lead an active lifestyle and need reliable odor protection. Primally Pure caught my attention with its promise of 100% natural, non-toxic ingredients and glowing reviews from users who swore by its performance.
What Makes Primally Pure Stand Out?
Primally Pure’s deodorant is formulated with minimal, recognizable ingredients. These include organic coconut oil, grass-fed tallow, beeswax, baking soda, kaolin clay, and essential oils. Unlike many natural deodorants, it avoids synthetic fragrances. Instead, it uses organic essential oils like eucalyptus, peppermint, or blue tansy for scent and additional skin benefits. The inclusion of tallow—a nutrient-rich ingredient from grass-fed cows—sets it apart. It provides deep moisture and nourishment to the delicate underarm area.
They offer a variety of scents, including Charcoal, Blue Tansy, Lavender, and Unscented for sensitive skin. I opted for the Charcoal Deodorant, intrigued by its detoxifying properties. Later, I tried the Unscented Sensitive version to see how it held up for my sometimes-reactive skin.
My Experience
Application and Texture
The deodorant comes in a sleek, user-friendly stick. This design makes application a breeze—no messy jars or finger swiping required. The texture is smooth but slightly firmer than conventional deodorants. I found that warming it against my skin for a second helped it glide on easily. Primally Pure recommends just 1-2 light swipes, and they’re not kidding—less is definitely more with this concentrated formula.
Performance
I’ll be honest: I was nervous about the transition to natural deodorant. I’d heard horror stories about the “detox period.” This is when your body adjusts to not having aluminum clogging your sweat glands. For the first few days, I did notice a bit more sweating, but it wasn’t excessive, and there was no odor. By week two, my body seemed to adapt. The deodorant kept me fresh all day, even during workouts or hot summer days. The Charcoal version, with its minty eucalyptus scent, was especially effective at neutralizing odor. Meanwhile, the Unscented Sensitive version was gentle and didn’t irritate my skin.
Skin Benefits
One unexpected perk was how soft and smooth my underarms felt. The coconut oil and tallow worked wonders. I didn’t experience the redness or irritation I’d gotten from other baking soda-based deodorants. That said, some users report sensitivity to baking soda. If you have very reactive skin, the Unscented Sensitive option (with less baking soda) might be the way to go.
Scent and Staying Power
The Charcoal Deodorant’s eucalyptus and peppermint blend smells fresh and invigorating without being overpowering. It’s a unisex scent that my partner also loved (yes, it’s effective for men too!). The Unscented version, true to its name, has no fragrance. I appreciated this on days when I wanted something neutral. Both versions kept odor at bay for a full day. However, on particularly sweaty days, I reapplied once for extra confidence.
Pros and Cons
Pros
Clean Ingredients: No aluminum, parabens, or artificial fragrances—just pure, natural goodness.
Effective Odor Protection: Works all day for most users, even during exercise.
Skin-Nourishing: Leaves underarms soft and irritation-free, thanks to tallow and coconut oil.
Variety of Scents: From floral Blue Tansy to minty Charcoal, there’s something for everyone.
Eco-Conscious: Sourced from small family farms, including their own regenerative farm, with sustainable packaging.
Cons
Price Point: At around $14–$16 per stick, it’s pricier than drugstore brands. However, a single stick lasts 3–4 months with proper use.
Transition Period: Some sweating and adjustment may occur in the first 1–2 weeks.
Potential Sensitivity: Baking soda can irritate very sensitive skin. However, Primally Pure’s lower-dose formula minimizes this.
Tips for Success
Ease into It: If you’re new to natural deodorant, give your body a couple of weeks to adjust. You might sweat more initially as your sweat glands detox.
Apply Sparingly: One or two swipes are enough. Over-applying can lead to residue or irritation.
Shave Smart: Shave at night and apply deodorant in the morning to avoid irritation from freshly shaved skin.
Rotate if Needed: Some users find that switching scents or brands every 9–12 months helps maintain effectiveness due to body chemistry changes.
Try the Quiz: Primally Pure’s deodorant quiz on their website can help you pick the best scent for your needs.
Is It Worth It?
For me, Primally Pure Deodorant has been a game-changer. It delivers on its promise of effective, non-toxic odor protection while being gentle on my skin. The clean ingredient list and thoughtful sourcing make me feel good about using it. The fact that it actually works—even during intense workouts—seals the deal. While it’s a bit of an investment, the long-lasting stick and health benefits make it worth every penny.
If you’re curious about making the switch, I’d recommend starting with the Charcoal or Unscented Sensitive Deodorant and giving it a fair shot. You can even use code CROW for EXTRA SAVINGS off your order. Primally Pure also offers a satisfaction promise, so if it doesn’t work for you, they’ve got you covered.
Have you tried Primally Pure Deodorant or another natural deodorant? I’d love to hear your thoughts—drop a comment below and let me know which scent you love or if you’ve found your holy grail!







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